MAGIC WHIP BRAND DESIGN + DIRECTION

Asos X Lush

CREATIVE DIRECTION / LAUNCH CONTENT / SOCIAL

Lush Lashes

BRANDED / AD / 2021

YOU DO YOU, LUSH DOES LASHES

Short film, showcasing the new Lush Lashes mascara. The mantra is simple: “You do you, Lush does lashes”.

Whatever your lifestyle, whatever your passions, embrace them! Lush Lashes will take care of the rest, providing long wearing lash definition, separation, and luscious lengths.

Fresh & Flowers

MICROSITE / PRODUCT DESIGN / BRAND IDENTITY / 2021

A PARISIAN CONCEPT STORE, DELIVERED THROUGH THE MAIL

Fresh & Flowers is a curated monthly subscription service launched in Spring 2021.

Each months box is a thoughtful selection of Lush’s freshest products paired with small bouquets of seasonal flowers. Inspired by Parisian culture and Lush’s beautiful fresh-concept store. Fresh & Flowers aims to bring customers a taste of Lush at its very freshest. Products made without compromise, showcasing the flair and talent of their compounders. This is artisan cosmetics, seasonal florals all brought together as an immersive and inspirational package.

Munich Store Identity

CONCEPT STORE / INTERACTION DESIGN / REGENERATION

Nestled

BRANDED / AD / HAIRCARE CAMPAIGN / 2021 / MOROSKY

Digital Detox Day

CHARITY CAMPAIGN / PRODUCT